Give freely, without expecting something in return. In business terms, it is the right time for companies to thank customers or partners. Baskets are the most complete option and can be totally personalized, either through a range of food products or objects designed and made specifically for the brand. Since there is an endless variety of offers available and easy to purchase, there is an increasing appreciation for personalization and care in packaging and message of the targeted offer.
We took inspiration from the name of the top-of-the-range progressive lens, Shamir Autograph III, to create a luxury case for carrying the lenses, consisting of 3 pieces of perfect fit. Produced in lined hardboard, with soft touch finish, mirrored plastic, low relief and stamping, this box is a challenge for printers and its format and finishes have already been recognized with the first place in packaging in the Papies awards in Portugal. Nikon saw it, liked it and asked us to adapt it to a single piece.
We are specialists in packaging of all shapes and sizes. We avoid stock boxes. We prefer to take a piece of cardboard, scissors and glue and make a new format that will make heads turn. We give everything for a good box, so that its content gets the impact it deserves.
A bag is not just a bag. It is a travelling mean of communication used to transport everything and anything and, above all, it carries the brand image everywhere. We customize bags of all kinds, but what we really like is to design a new format and layout with the customer’s image, giving great importance to the functionality for what’s inside.
In order to showcase the different coloured lenses in store, Shamir asked us for 3 types of displays that had a sustainable inspiration and a strong connection to nature. In the premium version, we created a tree with cork drawers to exhibit the lenses, produced in carpentry, in a limited edition of 100 units. In an intermediate version, we designed a 4 Seasons display, with the same drawer system and a structure in wood and recycled paper, composed of a single piece that opens in two parts. The third version, in a more accessible format, consists of an eva-based drawer for the exhibition of the lenses.
Under the theme Passionate about Solutions, we have developed a personalized Christmas basket, based on the elements that make up the logo icon. The outer box has holes in the format of the pieces of the icon and they are reused inside for packaging the offers: glass, bottle, chocolates and an original piece that represents the dynamics of the brand. This simple white acrylic base offers different solutions: memory of the moment, cup base, paperweight, spaghetti measurer or a Christmas tree decoration.