AUTOGRAPH III

By Elsa Correia, Jesualdo Ferreira and Ricardo Carriço

Autograph III is a high-end progressive lens from Shamir. Since its launch the brand has invested in the universe of luxury items through the image of an executive in a private jet and the testimony of two renowned public figures. The various stages of promoting the lens covered different means of communication, from specific actions for opticians (launch event, mailings and press announcements), to large format visual communication for the final consumer.