Amorim & Irmãos started, in April/18, a project to change its computer system called OASIS – One Amorim System & Integrated Solution. Our goal was to communicate the importance of this project to all employees of the group, through actions that arouse the interest and involvement of all.
The Oasis illustration is an artistic representation of this collaborative spirit in which unity is strength, moving mountains and, literally, trees. The cork oaks represent the basis of the work, with its strong roots embedded in the earth and a strong canopy. The faces of the workers are born in the tree trunks while the foliage draws their expressions and hair. This fusion between the base of the tree that generates cork and the human element, interconnected in an inseparable complicity, represents the proximity between the product and the necessary collaboration between people: the true motivating force of the project, essential to OASIS change.
In addition to the oasis of real cactus and sand to be cared for, just like the project, we developed communication actions through the use of targets representing Consistency, bottles for Influence, clapping for Proximity, among others.