{"id":8492,"date":"2025-01-24T18:25:15","date_gmt":"2025-01-24T18:25:15","guid":{"rendered":"https:\/\/www.red-dot.pt\/?p=8492"},"modified":"2025-01-28T15:19:50","modified_gmt":"2025-01-28T15:19:50","slug":"redone-xmas","status":"publish","type":"post","link":"https:\/\/www.red-dot.pt\/en\/redone-xmas\/","title":{"rendered":"REDONE XMAS"},"content":{"rendered":"

Remaking Christmas and people’s consciences<\/strong><\/p>\n

Following our Green Heart Certification from LIPOR, we were challenged to participate in the European Week for Waste Reduction (EWWR)<\/strong>, from November 16 to 24, 2024. This week aimed to encourage all Europeans to take action to raise awareness of sustainable resource and waste management. Challenge accepted!<\/p>\n

The basic concept of our communication about the importance of reducing waste by reusing materials had already begun in 2023 with a clean-up action on one of the beaches in Matosinhos, with the aim of raising awareness among our clients by offering them the waste we collect and reuse in Christmas Crowns – SEE ARTICLE<\/u><\/a>. In 2024, we wanted to continue this idea by sharing and raising awareness in our neighboring community, enticing them to join our \u201cREDONE Xmas<\/strong>\u201d project, divided into 5 phases:<\/p>\n

1 \u2014<\/strong> Door to door, we went to our neighbors’ homes and explained the purpose of the sustainability action, asking them to entrust us with objects, accessories or waste that they had accumulated without any use or purpose for reuse.<\/p>\n

2 \u2014<\/strong> Inventory of the collected items (clothes, shoes, accessories, toys, leftover fabrics, crockery, electrical appliances, decorative objects), and used materials from our agency (paper, cardboard, plastics and decorative pieces samples).<\/p>\n

3 \u2014<\/strong> Crafting Christmas Crowns bases using grapevine branches and Japanese ivy. We repaired, painted and transformed old or damaged materials and decorated 14 CHRISTMAS CROWNS.<\/p>\n

4 \u2014<\/strong> \u00a0The donated materials quantity and volume exceeded our expectations. So, we decided to create a sustainable and SOLIDARITY TREE, and expanded our communication to the entire parish of Nogueira da Maia and Silva Escura. This sustainable tree, made from recycled materials and leftovers from our work, was displayed in the reception area of the Parish Council, and became dynamic: all the goods that made it up could be taken away and replaced by others.<\/p>\n

5 \u2014<\/strong> Communication and sharing: through framed messages on the crowns, we communicated the need of reinventing \u00a0Christmas as a sustainable and less consumerist event, challenging everyone to participate and share the initiative. We offered the crowns to the participant neighbours and to public institutions in the street (basic schools, Nogueira Parish; nursing homes, healthy centre, cafes), aiming to reach a wider audience. The Solidarity Tree also communicated the action, inviting all visitors to take part.<\/p>\n

With this initiative, we aimed to INSPIRE and TEACH our community to adopt more sustainable practices, such as recycling and reusing waste, and to OPEN MINDS to new possibilities and ideas that protect the environment.<\/p>\n

https:\/\/youtu.be\/CghWnDj0rRw<\/p>\n

WE ARE RED.<\/strong> WE MAKE THE WORLD MORE BEAUTIFUL!<\/p>\n

AND WE ARE GREEN<\/strong>. WE CREATE WITH SUSTAINABILITY.<\/p>\n","protected":false},"excerpt":{"rendered":"

Remaking Christmas and people’s consciences Following our Green Heart Certification from LIPOR, we were challenged to participate in the European Week for Waste Reduction (EWWR), from November 16 to 24, 2024. This week aimed to encourage all Europeans to take action to raise awareness of sustainable resource and waste management. Challenge accepted! The basic concept […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8492","post","type-post","status-publish","format-standard","hentry","category-editorial"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"en","enabled_languages":["pt","en"],"languages":{"pt":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/posts\/8492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/comments?post=8492"}],"version-history":[{"count":20,"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/posts\/8492\/revisions"}],"predecessor-version":[{"id":8529,"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/posts\/8492\/revisions\/8529"}],"wp:attachment":[{"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/media?parent=8492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/categories?post=8492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.red-dot.pt\/en\/wp-json\/wp\/v2\/tags?post=8492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}