Shamir’s briefing for attending this congress was all about introducing the company as a progressive lens specialist and a world leader in sports lens design. We developed a stand in corporate colors, with high gloss finishes and modern materials, for a final high-tech look. Under the theme Eye Love Technology, we also developed a video for projection on a large LED wall with the company’s information in a binary code style. The event was sponsored by public figures such as Ricardo Carriço, Luís Filipe Borges and Joana Cruz. This stand was also replicated at the Abiótica fair in Brazil.