ESCULTURA INOTIME

To promote the Inotime service on the streets, in marketing actions and specific events, we created and produced a giant sculpture designed to capture the public’s attention and interact with them. In the creation’s basic concept was considered not only the commercial purpose but also the aesthetics and ease of social integration. The innovation of this unusual structure (a giant spectacle frame) stirs the senses allowing a more effective and appealing communication without being invasive: the harmonious design and the nobility of materials and finish provoke the same effect of curiosity before a statue perfectly integrated in its surrounding area.