The code is complex in its execution, but simple in its iconography. It is a digital language that allows communication between humans and machines. With this inspiration, we created an uncomplicated identity, using programming symbols that together form the KODLY logo icon. In the color palette, we opted for green for its youthfulness and freshness and black for its sobriety, applied to simple and modern designs, with a strong image that represents the company’s responsiveness. We explored the branding through the stationery, brochures and flyers, gifts, walls/roll-ups and communication for a personalized Christmas offer.