EPOC is a low impact HIIT (High Intensity Interval Training) class, which results in very few injuries and is scientifically proven to be the best method for losing calories. It works the entire body and uses cutting edge technology to measure individual performances. Since the brand’s goal is to offer its customers a different experience, we have created a modern image that inspires exclusivity. The 4 letters distributed in a square accentuate these dynamics of club and movement and the tones of the brand reinforce the distinctive style (black) and the energy of intense training (bright yellow). The images of physical exercise in black and white, with bars crossed in yellow, are worked under the claim Challenge Yourself and aim to transmit powerful concepts of movement, rhythm and motivation, appealing to the practice of an innovative physical exercise.