POW

Piece of Work is a Cowork brand that aims to be innovative, seeing the individual as a unique piece, part of a shared universe with the same mission – to be and work happily. To communicate the sharing of ideas and energy as the brand’s DNA, we created a speech icon with the signature POW. With a sustainability goal, the various materials developed for the brand were designed for a mostly digital use, as in the space’s instruction manual. The printed materials, such as the stationery or the brochure, were made with recycled paper.